Who we are

It’s a big world. How can one person, or even one agency, make a difference?
If we no longer believe that we can make a difference as individuals; then what’s left for us? Our society is nothing more than a large collection of individuals. When we all try to make some form of impact on something that’s bigger than ourselves, if only for a little bit every day, it will have a huge effect. With our work in media, we reach millions of people everyday, so I believe that we have great influence. And thus responsibility. At Fitzgerald, we are aware of this responsibility and we try to live by it.

If you could only listen to one album/watch one movie/tv show for the rest of your life, what would it be?
Difficult, but then I opt for the song By your side by Sade. Never fails me, whether I’m in love, sad or frustrated, it always calms me down.

How do you define success?
At work level: for me, success means that the goal of the assignment has been achieved through a fruitful collaboration with the customer with a follow-up collaboration as result.
Personally, to me success means that you have given everything and you are satisfied with it – or even better: you’re proud of it, regardless of whether you have achieved your goal or not.

What is your motto for life?
Stay curious! Get out of your bubble regularly: there is so much more than what you already know! Be interested in the opinions of others, listen to music that is not presented in Spotify and have a chat with a stranger.

What makes you most proud to be a part of Fitzgerald?
What makes me most proud of being a part of Fitzgerald is the dynamic and diverse team, seeking and grabbing new opportunities and not being afraid to just try new things – we’re building an amazing brand with our team and clients

Final meal: one main, two sides, a dessert, and a drink
Pasta vongole or fried rice with broccoli and kimchi, friet oorlog with uitjes, two oysters, French cheese: Drink: coke zero and a glass of Chablis

Where do you find the most inspiration in your professional work?
By consuming information (going to the museum regularly, columns, and having conversations – with complete strangers in the pub and colleagues), but certainly also taking time to process information.

Best concert you’ve ever been to
The 10th of may, 2018 – Subcultuur Hemelvaart special with Denis Sulta. There is only one person who can combine disco, dark techno, detroit house, and Abba in such an inimitable way and make it work for 6 hours. In a dilapidated factory building. You should have been there.

What motivates you to do the work you do?
Being able to help people and organizations with a strong mission and goal to make the world a brighter place. Working with them to get to the heart of their challenge, create an appropriate and creative solution and to be able to inspire others with the power of positivity. When that succeeds, even if it’s once, it gives me motivation to try a hundred more times. The world becomes a lot more fun with enthusiasm and positivity.

If you could only listen to one album/watch one movie/tv show for the rest of your life, what would it be?
21 by Adele. This album has been part of every dinner party, car ride, karaoke night or occasion with my friends. Many a person has heard us blare Don’t you remember. Including dramatic sobs. Baby, please remember me once more …

What motivates you to do the work you do?
To help organizations that have a great story to tell and are committed to society to get that story out there and make sure more people are exposed to it. That’s what I like most about this profession, together with the organization formulating a narrative that is based on facts, where you are always up to date with the latest news, responding to relevant themes and being sensitive to public opinion.

If you could only listen to one album/watch one movie/tv show for the rest of your life, what would it be?
That would definitely be one of Elton John’s albums – my favorite artist since I was five…bit of a young boomer I guess. And I would be very happy to watch Friends every single day for the rest of my life, or The Office.

What makes you most proud to be a part of Fitzgerald?
What makes me most proud to be part of Fitzgerald is the teamspirit we have. Whether you were a Fitz pioneer and have been with us from the start or have just completed your first week, your input is always heard and appreciated. Both on projects and in the path we take as an agency. In addition, there is plenty of room to be yourself, to laugh with each other and to help each other grow – both personally and professionally.

Final meal: one main, two sides, a dessert, and a drink
As a real snack lover, I am more than happy to answer this question. The Indonesian rice table – ok nasi rames consisting of nasi putih, daging rendang, satay ayam, sambal goreng telor, sambal goreng buncis and atjar ketimun is also good – is always a good choice. As a side a homemade salad with various vegetables, lettuce, pine nuts, and a dressing of Italian olive oil, nar eksisi and salt. Although a patatje oorlog with onion is always good too. For dessert a warm pistachio soufflé with a scoop of ice cream. While enjoying a Gin Tonic.

It’s a big world. How can one person, or even one agency, make a difference?
In my opinion, you can make a difference as a person by staying curious, opening up to what is happening around you and thus continuing to learn and develop. As Fitzgerald I think that we are very good at this and that we also inspire and motivate each other to do this. We encourage each other and regularly share our experiences and developments. I love seeing what effect this has on us as individuals, but also how we can make a difference every day as a team . And differences don’t always have to be big! Every step counts.

If you were offered one million euros to sing one song perfectly, which one would you choose?
It’s All Coming Back to Me Now by Celine Dion. In my head I always imagine that I would nail this song at a karaoke party, but I think it would be a bit disappointing in reality. No one can sing this song with as much drama as Céline Dion does.

Where do you find the most inspiration in your professional work?
Most of my inspiration in my professional work comes from our own Fitzgerald team. You sometimes notice that your own creative brain is not capable of everything. In addition, each individual has so much of his own specialties, creations and thinking that you can often come up with the best ideas together with a mini brainstorm. This gives me a lot of energy and inspiration to continue work with a fresh look

What is your motto for life?
My life motto is this: “happiness multiplies by sharing it.” For me, moments of happiness become even more intense when you can share this moment with someone. This motto also applies to the most diverse moments in my life: from watching a sunset to delicious cooking with the family. I cherish every moment of happiness with the memory of being together .

What motivates you to do the work you do?
An urge to contribute to a good cause, inquisitiveness and curiosity! At Fitzgerald I get the opportunity to take a look within the real work field during my studies and to contribute. During a board year at my study association, I already noticed how much I enjoy contributing to a larger cause with a supporting role. I like to take a few extra steps to achieve the best result!

If you were offered one million euros to sing one song perfectly, which one would you choose?
I’m somehow pretty good at memorizing lyrics and always tend to play a song a thousand times until I find a new favorite. If I really had to choose, I think I’d go for an ABBA song, or Hotel California by the Eagles. Dramatic airguitar included.

How do you define success?
Success is reached when you feel satisfied and happy. This is different for everyone and is rather personal. Always working towards better and more goals is not the same as being “successful”. People that get stuck in this loop will never feel true success, even if – from the outside – it looks like they definitely are.

Best concert you’ve ever been to:
Last summer I saw Declan Mckenna live during Lowlands 2022, what a performance! The crowd was relatively small, since McKenna started during another headliner, which enabled us to stand right at the front. His stage presence was out of this world, representing a mix similar to Mick Jagger and Harry Styles.

Castro Communications works closely together with Fitzgerald on a number of (international) clients in the field of public affairs and lobbying, integrating all expertise. Castro Communications specializes in positioning, media training and training in (crisis) communication and increasing visibility and reach on social media.