Who we are

Who we are

We are the new generation of communications professionals

Picture It. It’s the 1960s. A revolutionary decade. Moral standards are changing, the youth are rebelling, the hippie movement is emerging and we are becoming more socially critical. The world is in flux and John Fitzgerald Kennedy emerges as one of the greatest statesmen, perhaps even the greatest of the century. Our agency name pays homage to this great leader and his “New Frontiers” philosophy. His philosophy for governance focused on the new generation of Americans, encouraging them to think for themselves and empowering them to end inequality. In doing so, he created space for new, previously unimaginable ideas, culminating with a man on the moon. As a communications agency, we take inspiration from this, working with brands that embrace an ever-changing society and actively seek to imagine the impossible possible. We, with our partners, are devoted to improving the lives of people and their planet.

On to new frontiers

We proudly present

  • Dorien Kuiken

    Managing Director

    It’s a big world. How can one person, or even one agency, make a difference?
    If we no longer believe that we can make a difference as individuals; then what’s left for us? Our society is nothing more than a large collection of individuals. When we all try to make some form of impact on something that’s bigger than ourselves, if only for a little bit every day, it will have a huge effect. With our work in media, we reach millions of people everyday, so I believe that we have great influence. And thus responsibility. At Fitzgerald, we are aware of this responsibility and we try to live by it.

    If you could only listen to one album/watch one movie/tv show for the rest of your life, what would it be?
    Difficult, but then I opt for the song By your side by Sade. Never fails me, whether I’m in love, sad or frustrated, it always calms me down.

  • Nienke Eren

    Client Service Director

    How do you define success?
    At work level: for me, success means that the goal of the assignment has been achieved through a fruitful collaboration with the customer with a follow-up collaboration as result.
    Personally, to me success means that you have given everything and you are satisfied with it – or even better: you’re proud of it, regardless of whether you have achieved your goal or not.

    What is your motto for life?
    Stay curious! Get out of your bubble regularly: there is so much more than what you already know! Be interested in the opinions of others, listen to music that is not presented in Spotify and have a chat with a stranger.

  • Matthijs van Unen

    Account Director

    What makes you most proud to be a part of Fitzgerald?
    What makes me most proud of being a part of Fitzgerald is the dynamic and diverse team, seeking and grabbing new opportunities and not being afraid to just try new things – we’re building an amazing brand with our team and clients

    Final meal: one main, two sides, a dessert, and a drink
    Pasta vongole or fried rice with broccoli and kimchi, friet oorlog with uitjes, two oysters, French cheese: Drink: coke zero and a glass of Chablis

  • Lisa van Eck

    Senior Consultant

    What motivates you to do the work you do?
    Being able to help people and organizations with a strong mission and goal to make the world a brighter place. Working with them to get to the heart of their challenge, create an appropriate and creative solution and to be able to inspire others with the power of positivity. When that succeeds, even if it’s once, it gives me motivation to try a hundred more times. The world becomes a lot more fun with enthusiasm and positivity.

    If you could only listen to one album/watch one movie/tv show for the rest of your life, what would it be?
    21 by Adele. This album has been part of every dinner party, car ride, karaoke night or occasion with my friends. Many a person has heard us blare Don’t you remember. Including dramatic sobs. Baby, please remember me once more …

  • Simone Slagboom

    Senior Consultant

    What motivates you to do the work you do?
    To help organizations that have a great story to tell and are committed to society to get that story out there and make sure more people are exposed to it. That’s what I like most about this profession, together with the organization formulating a narrative that is based on facts, where you are always up to date with the latest news, responding to relevant themes and being sensitive to public opinion.

    If you could only listen to one album/watch one movie/tv show for the rest of your life, what would it be?
    That would definitely be one of Elton John’s albums – my favorite artist since I was five…bit of a young boomer I guess. And I would be very happy to watch Friends every single day for the rest of my life, or The Office.

  • Guus van Duijn

    PR Consultant

    Where do you find the most inspiration for your work?
    For me, inspiration comes at the craziest moments. When I cycle through the city and look at all kinds of colorful passersby, during good conversations with friends and colleagues or during a quiet walk in the park . But scientific insights are also a very important source of inspiration for me.

    What is your life motto?
    ‘For the concert of life, nobody gets a program’ : a tile wisdom, which used to hang prominently above the dining table in my student house. Go with the flow! For me, the most beautiful moments are spontaneous moments. Be open to everything and everyone that crosses your path and make the best of it.

  • Amy Steur

    Sr. Account Executive

    It’s a big world. How can one person, or even one agency, make a difference?
    In my opinion, you can make a difference as a person by staying curious, opening up to what is happening around you and thus continuing to learn and develop. As Fitzgerald I think that we are very good at this and that we also inspire and motivate each other to do this. We encourage each other and regularly share our experiences and developments. I love seeing what effect this has on us as individuals, but also how we can make a difference every day as a team . And differences don’t always have to be big! Every step counts.

    If you were offered one million euros to sing one song perfectly, which one would you choose?
    It’s All Coming Back to Me Now by Celine Dion. In my head I always imagine that I would nail this song at a karaoke party, but I think it would be a bit disappointing in reality. No one can sing this song with as much drama as Céline Dion does.

  • Finn Dekker

    Senior Account Executive

    How do you define success?
    You often work toward something for an extended period of time with colleagues and clients. When that hard work is rewarded with a beautiful publication or a great event, I couldn’t be more pleased. What could be better than seeing your story on the front page of the newspaper or in the TV news?

    If you could only watch one TV show for the rest of your life, which one would it be?
    This is a very difficult question… Watching series is really my favorite thing to do on a rainy Sunday. But if I had to choose, I would definitely go for The Sopranos. The script is really inimitably good, as is the cast. Other than that, I’m not going to spoil anything: the rating on IMDb says it all.

  • Jasemen Nassab

    Junior Communication Strategist

  • Sebastiaan Janssen

    Account Assistant

    The world is big. How can any single person, or agency make a difference?

    By facilitating cooperation. Forgive the use of what is perhaps the most tired cliché in human history, but I can’t think of anything more universally applicable than helping people set aside their differences to work together. Agencies like Fitzgerald are perfectly positioned to play this role of facilitator. The Fitzgerald Initiative, aimed at connecting NGOs to large corporations to help improve their communications strategy, is a great example of this.

    If you could only listen to one album/watch one TV show/movie for the rest of your life, which one would it be?
    I’d have to go with Love Actually. Or maybe The Notebook. That way, I can just swear off digital media consumption altogether, switch to books, and never look back. That’d do wonders for my sleeping schedule and focus. Speaking of sleep, I bet a comfy bed and Love Actually cranked down low would put me right out. Imagine the lifetime savings in melatonin tablets.

  • Sanne Rijnsburger

    Account Assistant

    What motivates you to do the work you do?
    An urge to contribute to a good cause, inquisitiveness and curiosity! At Fitzgerald I get the opportunity to take a look within the real work field during my studies and to contribute. During a board year at my study association, I already noticed how much I enjoy contributing to a larger cause with a supporting role. I like to take a few extra steps to achieve the best result!

    If you were offered one million euros to sing one song perfectly, which one would you choose?
    I’m somehow pretty good at memorizing lyrics and always tend to play a song a thousand times until I find a new favorite. If I really had to choose, I think I’d go for an ABBA song, or Hotel California by the Eagles. Dramatic airguitar included.

  • Castro Communications

    Partner in Public affairs & Lobbying

    Castro Communications works closely together with Fitzgerald on a number of (international) clients in the field of public affairs and lobbying, integrating all expertise. Castro Communications specializes in positioning, media training and training in (crisis) communication and increasing visibility and reach on social media.