26 January 2023

The Fitzgerald Initiative

Every year, we organise the Fitzgerald Initiative with the aim of connecting NGOs and startups with corporates and helping them improve their PR and communications strategy. On Jan. 26, 2023, the second edition of the Fitzgerald Initiative took place at club Ace in Amsterdam’s Houthavens.

Fitzgerald focuses on brands that embrace our ever-changing society and want to positively impact consumers’ lives. But of course, if you’re an agency focused on brands that want to make a positive impact on society, it’s important to put your own money where your mouth is. So we say: practice what you preach. There are many NGOs and social start-ups that need the expertise of a communications agency, but often lack the budget to engage such a party. This is why we created the Fitzgerald Initiative, an initiative through which we support these organizations by offering them an inspirational event where, through workshops and seminars, knowledge is shared for establishing a strong PR and communications strategy.

Our goal

Trough the Fitzgerald Initiative we want to help these NGOs take their communications and PR to the next level. Nor do we see this as a one-off; our goal is that long-term relationships will emerge from this day that will bring NGOs and corporate brands closer together. If we want to have clout, we need to work together on this: agency, corporates, nonprofits. We need to join forces and make each other stronger. Stronger together!

Netwerk van Fitzgerald


This year, speakers from Fitzgerald’s network will address topics such as PR and communications in general, corporate communications, reputation management, internal communications and how they have brought their own campaigns to life. The speakers at the first edition of the Fitzgerald Initiative were:

Netwerk of Fitzgerald

Our guests

NGO’s present at the first edition were:

  • De Voedselbank

  • Free Press Unlimited

  • Movement on the Ground

  • Liberation Route Europe

  • HospitaalBroeders

  • Klimaat Helpdesk

  • Stichting De Ster

  • Project Fearless

  • Wings of Support

  • COC

  • Wilde Ganzen

  • Free A Girl

  • Stichting Jarige Job

  • Music Moves

  • Because We Carry

  • Wakuli

  • Action Aid