Innocent, known for its smoothies and juices, wants to leave the planet a little better than the way they found it. That is why they are committed to The Big Greening, calling on families to join them in fighting climate change and making the Netherlands a little greener and healthier.
Our goal: to enthuse as many families as possible to go green and to raise awareness around CO₂-neutral orange juice.
We introduced the own-home-with-garden service. We visited several influencers including Victoria Koblenko, Family Chakir and Daisy Oppelaar with gardener Henk Hark to make their garden greener while they enjoyed a delicious Innocent breakfast. In this way we created awareness for the
CO₂-neutral orange juice and involved influencers and followers in greening the planet.
- 5 new innocent ambassadors
- 485,578 impressions